25-day Sugar Cleanse

Jump start a healthy, thriving lifestyle and end dieting for good

Finally learn eating and cooking habits to fuel the delicious life you desire to live!


October 13th – November 6th

Kick off is Wednesday 10/13 at 8PM; sign up closes on Monday 10/11

*5% of profits will be donated to ReEstablish Richmond’s Afghan Evacuation efforts to connect our new Afghan neighbors to the resources needed to establish roots, build community, and become self-sufficient. Please visit their website if you’d like to donate directly.

I’m ready to sign up!

 The 25-Day Seasonally Guided Sugar Cleanse Is For You If:

  • You want to feel great in your own skin
  • You are tired of feeling tired
  • You want strong, steady energy throughout the day
  • You want your clothes to fit better and to feel more confident
  • You know you are addicted to and too reliant on foods/drinks that aren’t serving you or your goals in life
  • You have trouble sleeping
  • You want to experience better focus and steadier mood
  • You have digestive issues that aren’t getting better
  • You are regularly bloated and uncomfortable
  • You are overwhelmed in the kitchen and when shopping
  • You often dread this question: “What’s for dinner?”
  • You wish all of this nutrition information could be simplified to what you really need to know
  • You don’t want to be on a “diet” but you do want to have a healthy lifestyle that works for you
  • You are READY to create healthier habits to fuel the lifestyle you desire
  • You want structure, accountability, and an encouraging environment to help you succeed
  • You want a better way to eat that supports disease prevention and healthy aging
  • You want to maximize your fitness potential and support your active or outdoor lifestyle
  • You know this is something you’ve been needing to do for yourself – and it’s time!

My Story

My name is Shelly Rose and I am a Natural Foods Chef and Nutritionist. I created this cleanse because I believe healthy eating should be delicious, sustainable, and fuel the lifestyle you desire to live. I believe everyone is able to build healthy habits around food if they have the right environment, know clearly what steps to take, and if they have a strong “why” to keep working at it until it becomes second nature.

I observed that most “diets” out there are too restrictive to keep up; they set us up to fail, feel bad about ourselves, to feel stuck in a hamster wheel with our nutrition, and have an unhealthy relationship with food.

I wanted to set my clients up to succeed and begin creating the kind of healthy habits that last. I knew I could accomplish that with a structured and supportive environment; with 25 straight days of professional guidance, education, encouragement, and by putting practical tips and DIY tools in their hands; by focusing on foods we CAN have, temporarily removing the known trouble foods, and listening to our bodies for the rest — since we know one size doesn’t fit all.

21 days allowed us enough time to break the sugar addiction in the brain, begin establishing healthier habits, know what it feels like to crave wholesome foods, and open our minds to a different way. It also provided a safe and encouraging environment to practice what we’re learning with realtime guidance and feedback. No waiting for emails or appointments 4 weeks out. It’s designed to fast track you and empower you in your own health.

Especially in light of the intense, exhausting, and uncertain times in 2020-2021, this is meant to be a healing space to prioritize self care, to learn about natural ways to strengthen immunity, to cultivate not just wellness, but joy and resilience – TOGETHER.

Here are common themes from past participants…

  • Taste buds changed!
  • Increased cravings for healthy protein, all the vegetables, fruit, and whole grains
  • Sugary, processed foods and drinks were too sweet or too much making them a lot less desirable
  • Those foods and drinks didn’t have as much power as they used to – sugar and refined foods’ affects on the brain are very real
  • Folks weren’t driven by cravings once they got through the first 7-10 days
  • Better self control, didn’t overdo it, feel stuffed, bloated, and regretful after eating
  • Skin cleared and got brighter
  • Generally feeling good and liking the way their clothes fit without a bloated belly!
  • Many lost a few pounds
  • Less likely to get all those fall cold and flu bugs or at least recover faster
  • People felt their bodies getting fitter, stronger, and performed better during and recovered faster after workouts
  • Felt great – and other people noticed enough to ask me what they were doing
  • It was eye opening – learning how food affected their bodies and minds, EVERY DAY – and feeling empowering to know they could do something about it. Many things in life are not in our control. This one is.

This Is Why this 25-day Guided Cleanse is Different

We focus on eating wholesome foods that use local, in-season ingredients, aligning to nature (optimal for our health and our planet’s)

We don’t automatically eliminate food groups (like Paleo & Whole 30); we eliminate added sugar, most refined foods, gluten, and alcohol, the inflammatory powerhouses

You’ll learn what a balanced meal is so you can balance blood sugar and experience steady energy levels

It’s holistic: so in addition to food, we’re talking mindset, habit building, sleep health, getting time in nature, joy, + connection

We teach you how to listen to your own body to find what works best for you

We are omnivore & vegetarian friendly

We definitely don’t do any measuring of foods or count calories

We work with all people, especially active people who are seeking a whole foods approach to fuel their workouts and outdoor lifestyles

We teach you the WHY as well as HOW and WHEN to cook and eat, not just WHAT to cook and eat so you can practice in a guided, encouraging environment while building healthy, sustainable habits that last long after this program

It’s guided by a natural health nutritionist and culinary professional along with the support of a group – hive mind + you’re never on your own!

“I could feel a positive change in my body the first week of the program. I felt less bloated, didn’t get the 3 pm slump, my jeans fit better, and my sleep quality was amazing. I committed fully to the program and lost 14 lbs and 2 inches off my waist in 21 days.

Shelly was incredibly supportive through the whole process. She provided all the tools we needed to succeed and her encouragement without judgement was invaluable.

I would recommend this program to anyone looking to make a change and feel better about themselves.”

 – Anne D.

The Program Includes

  • Weekly 1 hour Webinars (recorded in case you can’t make the call!)

  • Email support to get you smart on whole foods as a lifestyle and provide thoughtful encouragement to keep you going as you progress through the cleanse. This may also include articles, short videos, or worksheets.

  • Easy to make recipes that provide ideas for Breakfast, Lunch, Dinner, and Snacks (all using seasonal ingredients!)

  • My best tips for meal planning

  • Support creating an environment and the habits that set you up for success

  • Light journaling + a weekly tracking sheet for accountability

  • Facebook support & community via a private group – Shelly is in here answering questions daily (with a little rest on the weekends)!

  • This guided program runs October 13th through November 6th 2021 (and includes a 4-day warm up period at the beginning, 10/13 – 10/16).


25-Day Group Guided Sugar Cleanse – $185 per person or 10% off when you sign up with a buddy

WITH 1-1 SUPPORT – $399 per person (5 spots)

WITH 1-1 SUPPORT: Get everything listed above PLUS two (2) 60-minute or four (4) 30-min video consults with Shelly and unlimited email access throughout the cleanse.

During these calls you will:

  • Review your 7-day journal, personal wellness and fitness goals, lifestyle, food sensitivities, health considerations, and map out cleanse customizations just for you
  • Follow up: either half way in or at end of the cleanse (your choice) to make any adjustments needed
  • Review weekly journals with feedback

*There are a couple of sliding scale rates for those in financial hardship who would like to participate. Please email shelly@purerootsnutrition.com for more details.

If you’re ready to see the positive changes you’ve been craving, join me in breaking the sugar cycle and jump-starting healthy eating as a lifestyle you love and thrive in. It’s time to put healthy habits in place that set you up for success (and to stop giving in to excuses).

Let’s do this!

“I can’t stop singing the praises of Shelly Rose’s 25 sugar cleanse. Her food as medicine approach will change your relationship with how you eat, truly.

Not only was I able to shop the periphery of the grocery store without wandering into “processed land” with ease, but Shelly’s tips and recipes made getting healthier (and earning a happier, flatter belly) one of the most satisfying and delicious months of eating to date. You can do this!”

 – Suzanne R.

“My family has decided we are only eating “real” food from now on. Shelly said in the beginning that we would learn to taste the different flavors and I wasn’t sure what that meant. But, boy, do I get it now!

This has been an eye opener and a life saver for me and my whole family. Thank you for educating us! I have lost 6.5 lbs. Many more to go but I know now what I really need to do! Thanks to everyone for the great recipes and encouragement!”

 – Cindy M.

“I actually haven’t gone back to the old way of eating, other than occasionally enjoying something with honey or maple syrup in it, and eating barley toast. I can’t believe how great I feel, how well I sleep, and how clear my mind is.”

 – Bethany S.

“I always had a hunch that I liked my sugar too much to be good for my health. I was working out regularly and trying to eat healthy but having looked into different diets, I had never really stuck with anything.

When I signed up for Pure Roots Nutrition’s Sugar Cleanse, two things shifted fundamentally: 1. I finally understood why diets didn’t work for me and what the deeper connection between sugar and my well-being (or lack thereof) were. 2. I learned a new way of eating and enjoying foods that were good for my gut, skin, body and overall well-being. Instead of investing in expensive cookbooks or tools, I enjoyed cooking alongside Shelly and everyone in our group, sharing simple recipes as well as the joys of discovering new flavors and textures. As opposed to any diet I had tried before, I enjoyed the fact that after re-training my body for three weeks, I had developed a habit of meal planning and cooking that today allows me to stray away from recipes and “whip things up” because I finally have a firm grasp on nutrients and balanced cooking.

I can’t recommend this program enough. Our group shared all the highs and lows, the joys and frustration, food picture and recipes – it was a total game changer and I have been healthier than I ever before.”

 – Anika H.

“I have lost 9 pounds thanks to this cleanse. I also feel a lot better and plan to continue. I know the next 12 pounds (to get to a healthy and previous weight) will be harder but I now know what I need to be eating (and not eating) to make this goal achievable.”

 – Jennifer S.

“Before the cleanse, I always thought being healthy meant eating a lot of salads, which I personally find boring. I never knew I could make healthy foods that had really good, unique flavors, like seasoned lean meats, or grilled vegetables!”

 – Bisola O.

“Going through Shelly’s sugar cleanse has shown me that taking care of my body and eating the right foods plays a huge role in my emotional state and is honoring what I have been given to live out my life. Everyone needs to go through this program. I feel better now than I have in my entire life.”

 – Andrea W.

“This is not a cookie cutter program …. it’s all inclusive and flexible for everybody’s needs. It is a solid lifestyle shifting program. And it’s not just about sugar and detoxing …. it’s much bigger than that. 

Shelly Rose …. I offer you a huge bow of gratitude for your commitment to us in this program and the many others to come. Your Heart felt Passion and Spirit is deeply present in this program. Thank you for sharing this.”

 – Deborah G.

Disclaimer: This base program 25-Day Sugar Cleanse is group guided and geared towards the average individual; it is not a substitution for medical care and it does not take into account food sensitivities or individual health conditions. If you have any concerns about joining this program, please consult your health care provider first.

“I can’t stop singing the praises of Shelly Rose’s 25 Day Sugar Detox. Shelly anticipated every curve ball imaginable and was there with sound advice and the indisputable data to convince me to drop the doughnut.”
Suzanne R.
“I could feel a positive change in my body the first week of the program. I felt less bloated, didn’t get the 3 pm slump, my jeans fit better, and my sleep quality was amazing. I committed fully to the program and lost 14 lbs and 2 inches off my waist in 21 days.”
“I can’t believe how great I feel, how well I sleep, and how clear my mind is.”
Bethany S.